Executive Producer Salli Frattini, former SVP/Executive in Charge of Production for Music Specials and Events at MTV, launched Sunset Lane Entertainment (SLE) in 2008 with the production of the first-ever YouTube Live Awards. Frattini took an unmatched track record of producing iconic and groundbreaking live entertainment broadcast events and organically parlayed that into becoming the bridge between traditional broadcast production and digital platforms. SLE is a leader in youth culture-oriented programs, female empowerment and cutting-edge technology. In 2015 the company grew its development slate in collaboration with veteran broadcast network executives Carol Eng and Felycia Sugarman. The portfolio includes exceptional unscripted & scripted series & specials, as well as sports and entertainment live events, Upfronts & New Fronts. As the demand for SLE services evolves, the company’s promise to offer the most seasoned experts has not wavered. To keep up with the client demand, SLE has forged an incredible network of production experts that it taps whenever needed. This approach is the most efficient way clients can get a team of top talent. Along with the evolution of Frattini’s role, which she coined “Executive Producer 2.0,” SLE is becoming the production partner of choice for forward thinking broadcast and cable networks, digital media companies, and other programming.