For all productions in the past 8 years, Frattini has produced with a mind towards total integration of production, marketing, digital media, mobile, print, multiple channels and international branding. Whether it be for MTV, YouTube/Google, Global Gaming League, CBS or NBC the programming she has been involved with extends the brand for global reach.

Frattini has been involved with inaugural broadcast/webcast events such as the 2006 VMAs live from Radio City Music Hall. MTV.com produced a live backstage webcast of the behind-the-scenes action of the Video Music Awards, which became one of the most popular video on demand sites for MTV.com and reached a global audience of millions.