Sunset Lane Entertainment
Executive Producer Salli Frattini, former SVP/Executive in Charge of Production for Music Specials and Events at MTV, launched Sunset Lane Entertainment (SLE) in 2008 with the production of the first-ever YouTube Live Awards. Frattini took an unmatched track record of producing iconic and groundbreaking live entertainment broadcast events and organically parlayed that into becoming the bridge between traditional broadcast production and digital platforms. SLE is a leader in youth culture-oriented programs and cutting-edge technology. The company continues to grow its development slate, and recently created a development collaboration with veteran broadcast network executives Carol Eng and Felycia Sugarman. The portfolio includes exceptional scripted and unscripted series, as well as sports and entertainment events and properties.
As the demand for SLE services evolves, the company’s promise to offer the most seasoned experts has not wavered. To keep up with the client demand, SLE has forged an incredible network of production experts that it taps whenever needed. This approach is the most efficient way clients can get a team of top talent. Along with the evolution of Frattini’s role, which she coined “Executive Producer 2.0,” SLE is becoming the production partner of choice for forward thinking broadcast and cable networks, digital media companies, and other programming.
SLE COMPANY CREDITS
SLE has forged an impressive and enviable track record of producing the network and online broadcast premieres of numerous national events. Recently that has included the YouTube Creator Summit bringing together 100 of YouTube's top creators, and show running CollegeHumor's Comedy Music Hall of Fame for IFC, as well as Eastern TV's Love & Hip Hop Live: The Wedding for VH1. Last year, SLE produced YouTube OnStage Live from the Kennedy Center, which streamed on YouTube live in May 2014, and in June 2014 the kick-off event of Statefarm's Neighborhood Sessions featuring a performance from Jennifer Lopez in the Bronx, which SLE's own Salli Frattini worked with Translation LLC as a consulting producer. In 2013, we were the first to produce the YouTube Music Awards, Lady Gaga & the Muppets' Holiday Spectacular, and the Radio Disney Music Awards. Other recent shows and specials include the Style Awards for the Style Network, which aired September 14, 2012; BET's now annual franchise "Black Girls Rock" Awards Show; the BET SOS for Haiti Telethon; YouTube Play, a biennial of creative video that showcased the best unknown online video talent in partnership with the Guggenheim Museum, HP and Intel; and The Webby Awards, a 2011 live stream of the leading awards show to honor excellence on the internet. Having firmly set its roots in the cutting edge youth culture movement, SLE works for the most buzzed-about events. In 2012 and 2011, SLE was also responsible for the pre-show for the Nickelodeon Kids Choice Awards, proving it can produce successful shows for the much sought-after youth demographic.
SLE AND SALLI FRATTINI BACKGROUND AND HISTORY
Frattini's career spans three decades of milestones and firsts: At MTV from 1988 – 2007, she oversaw shows such as the MTV Video Music Awards, MTV Movie Awards, the first ever Sports and Music Festival, MTV's Video Gaming Week, as well as network and sponsor partnerships for MTV’s foray into Olympics coverage with NBC. She was the first female to ever executive produce an NFL Super Bowl Halftime Show. As an Executive Producer, Frattini was responsible for many of the channels groundbreaking initiatives.
Frattini and SLE support numerous non-profit organizations, including Women in Film and Television, Women in Sports, Playing for ChangeFoundation, Special Olympics, and Wilton Community Response Team, to name a few. Sunset Lane Entertainment is an environmentally conscious company and is headquartered in New York City.
Sunset Lane Entertainment is certified as a Women-owned Business Enterprise by NYC Small Business Services.